The last few weeks have been submission, pitching, new job starting, and performing our first flash mob kind of fun! Everyday, there was something due and before I knew it, we’re in April! I successfully submitted my adidas brief to the D&AD Awards I’ve been working on for the last couple of months. The research […]Read More My adidas Brief and D&AD Awards
The proliferation of digitalization has reached almost every industry in the creative economy if not all, including the music industry. One of the significant changes in the industry was the revenue structure which shifted from sales of LPs/CDs to digital streaming services. The controversy of whether on-demand music streaming is harming the music industry financially […]Read More Why Afropunk Is Crucial To The Music Industry
I’m currently working on a brief for adidas, one of my favourite sneaker-maker and sport brand. I’ve been rocking adidas for years now and until I started researching the company, I had no idea it was founded in 1949 and in Germany! I admit it was ignorant of me to think it was an American […]Read More The Journey of adidas
I pitched at the Grand Finals for Bright Ideas Competition and won an award for the service category with my business idea and company, “The Unified Wolves”. The idea is to incorporate the Performing Arts to advertise Small and Medium Enterprises. The pitch was 3 minutes long followed by a 5 minute Q&A by the judges […]Read More Bright Ideas Competition
Before I even start writing, I must say a project needs a manager, a leader, a visionary, the glue that holds everyone together (unless you’re managing your own personal solo project, in which case you are your own manager). Otherwise, meetings go on for hours, decisions don’t get made, and the project gets delayed and […]Read More What’s Needed when Managing a Project
On Day 2 of TriggerKU, I pitched my business idea for the first time in front of judges. We had a chance to talk to coaches on day 1 on how to develop our ideas and received advice on how to deliver a compelling pitch. It’s interesting how sometimes just talking about your idea to […]Read More Pitch What?
We, Team High-Phive made our first pitch as a team at the mock Dragon’s Den, proposing our idea for developing Edamame Pod: our three-in-one reusable bag, and I think it went pretty well! The judges were seated in front of us, and we entered from stage (classroom) left and right as we had an opening […]Read More Moving Forward with Sustainability at the Core
Among the many books I read in the last few months, “This is Service Design Thinking” (Schneider, J and Stickdorn, M, 2011) was one of my favourites. I was curious to know if starting a service-based business is much different from a product-based business and this gave me answers to many of my questions! I was […]Read More Service Design Thinking
My initial translation of MVP was “Most Valuable Player” as Michale Jordan from the 90s came to mind. But no, in business when we talk about MVP, it translates to “Minimum Viable Product.” What does that mean? Think of a pilot for a TV series. A pilot has the key features, key actors and a […]Read More What is a MVP?
What goes into starting a business? I have a better idea now after starting one myself with my peers. But, this is just the beginning. Starting isn’t the hard part. Running it, and running it successfully requires commitment, patience, perseverance, knowledge, passion, and insight. Our team High-Phive discussed what we wanted to do. Service? Product? […]Read More Thinking of Digital Customer Journey When Starting a Business